Before Thirty: A Script Font for Creative Projects
There I was, staring at a blank brand board, trying to figure out how to bring a new café’s identity to life. The client wanted something warm, inviting, and slightly whimsical—something that felt like a handwritten note from a friend. That’s when I pulled out the Before Thirty font. It wasn’t just another script font; it had a personality that made me want to use it immediately.
Before Thirty is a beautiful script font with a handwriting style that flows smoothly and beautifully. Its lines are elegant, almost like a signature written in a hurry but still maintaining a sense of grace. The font feels personal, which makes it perfect for brands looking to convey authenticity and approachability.
I started by testing it on a logo draft. The first thing I noticed was how it added a human touch to the design. It wasn’t too ornate or too casual—it struck a balance that felt right for a small business. I paired it with a simple sans serif for the tagline, and the contrast worked well. The script stood out as a focal point, while the sans serif provided clarity and structure.
As I moved into packaging design, Before Thirty proved to be versatile. On a label sticker, it gave the product a handmade feel, which aligned with the café’s commitment to quality and craftsmanship. On a shop sign, it caught the eye without being overwhelming. The font’s smooth curves and flowing lines made it easy to read from a distance, which is crucial for signage.
When it came to social media graphics, I used Before Thirty for headlines and captions. It added a touch of creativity that stood out in a sea of more rigid typography. On an Instagram post, it felt natural and engaging, helping to draw attention to the message without distracting from the visuals.
In editorial design, the font worked well as a headline or subheading. Its elegance made it suitable for blog posts, newsletters, or even a website header. I found that it paired nicely with a serif font for body text, creating a balanced and professional look. The combination of the script and serif fonts added depth and visual interest without feeling cluttered.
One of the things I appreciated about Before Thirty was its readability. Even though it’s a script font, it didn’t sacrifice clarity. The letters were distinct enough to be legible at various sizes, which is important for both digital and print materials. This made it ideal for short-form text, such as product names, headings, or callouts.
Testing the font before using it in a full brand system was essential. I experimented with different weights and styles to see how they performed in various contexts. Some variations worked better for logos, while others were more suited for body text. I also checked the font’s multilingual support to ensure it would work across different languages and scripts.
For a branding project, Before Thirty can be used as a display font, headline font, or even a logo font. Its versatility allows it to fit into multiple roles within a brand’s visual system. When used as an accent font, it adds a unique touch that can elevate a design without overpowering it.
Pairing Before Thirty with other fonts was an interesting exercise. I tried it with a modern sans serif for a clean, contemporary look, and with a classic serif for a more traditional feel. Both combinations worked well, showing how flexible the font is in different design scenarios.
The font’s file formats and commercial licensing were also worth considering. Before Thirty comes in standard formats that are easy to integrate into design software. Its licensing allowed for use in both personal and commercial projects, which is important for clients who need to scale their branding efforts.
Using Before Thirty in a real-world project taught me a lot about the power of typography in branding. It’s not just about choosing a pretty font—it’s about finding one that aligns with the brand’s identity and resonates with its audience. Before Thirty did exactly that, adding a layer of warmth and character that enhanced the overall design.
Whether you’re working on a café’s visual identity, a skincare brand’s packaging, or a creative studio’s website, Before Thirty offers a unique and appealing option. Its smooth flow, elegant style, and practicality make it a valuable addition to any designer’s toolkit.
As I wrapped up the project, I knew that Before Thirty had played a key role in shaping the brand’s visual language. It wasn’t just a font—it was a tool that helped bring the client’s vision to life. And that’s what great typography does: it transforms ideas into something tangible and meaningful.
